Privacy Notice

This website is operated by AMNET, the trading desk of Dentsu Aegis Network Group. AMNET (Amnet, we, us) has adopted this Privacy Notice for the website located at  and to govern the data collection by Amnet across third party websites on behalf of our clients.

This Privacy Notice does not apply to the website of any other company or network brand within the same group of companies as Amnet.

We are committed to respecting and protecting the privacy of all individuals with whom we interact and to fostering user confidence in online advertising.  Accordingly, we support and promote relevant industry guidelines including those established by the Interactive Advertising Bureau and the CAP Code on Online Behavioural Advertising.  We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programme and adhere to the EDAA Principles for Online Behavioural Advertising.

We provide services for our clients such as digital media services and purchase of inventory within ad exchanges and other media sources via Amnet’s trading platform (Services).

The purpose of this Privacy Notice is to provide transparency around how we collect information online, in connection with our Services and on this website.

This Privacy Notice explains the following:


In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal data” and other terms used in this notice.


      1. The personal data we collect through our Services

When conducting Services on behalf of our clients, we collect unique mobile device ID or internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This helps us to identify users that we may have interacted with before.  For instance, by using this information, we may be able to identify whether a web browser has previously been served with an advertisement that we launched on behalf of a client.


We may also collect information such as the type of internet browser used by an online user, the type of computer operating system used, the domain name of the websites visited before and after viewing an advertisement, and information related to websites and web pages a user is viewing when an advertisement is shown.


This information is collected through the use of cookies, pixels and related technologies managed by our third party partners.   A cookie is a file on your web browser that uniquely identifies your web browser and computer.  A pixel is a line of code which is used by a website or third party to match online activities to a particular computer or web browser.  The use of a pixel allows websites and Amnet to record, for example, that a user has visited a particular web page.  In addition, personal data from an earlier browsing session or interaction may be included in the pixel.


In the context of personal information, whenever we refer to ‘you’ or ‘yours,’ please remember that we may be referring to a user’s browser profile and not an identifiable person since we do not collect or receive information that directly identifies a user (such as your name or email address).


For more information on our use of cookies or other technologies deployed by Amnet please see our separate Cookie Notice.


  1. How we use the personal data collected through our Services

We collect and use the personal data to offer a range of Services to our advertiser clients. By collecting information regarding your web browsing, usage or interactions with advertisements, our clients are able to show you the most useful and relevant online advertisements across numerous websites, and to prevent excessive or repeated deliveries of the same advertisements.


For example, if a user browser’s profile indicates an interest in car options, then our Services may help our clients deliver interest-based online advertisements to that user about a particular type of car.  This is known as “profiling” – using automated means to process your personal data to analyse or predict your personal preferences, interests, or behaviour. This enables our clients to work out how best to deliver relevant online advertisements that are relevant to your preferences, interests or behaviours. You can object to our profiling (see section 7 of this Privacy Notice, below).


This information is also used for the purpose of research and analysis. If you would like to learn more about online behavioural advertising practices you can visit the following websites:  and .



  1. The personal data we collect on this website

This section applies in relation to the website located at


We collect information about you if you make use of any of the interactive features within our website that rely on a personalised response such as to provide us with information through our “contact us” link or submit information in connection with an inquiry, or where you ask us to respond to a query you have. The information we collect is limited to the details we need to provide the specific service you have asked for and will not be used for any other purpose.


Except as set forth in this Privacy Notice, this information will never be shared with third parties without your consent. We may use cookies to tailor your experience on our website (this website) and to help provide a better service to you.  You may opt out of cookies used on our websites through the instructions provided in our Cookies Notice.


Children’s Privacy

We do not actively seek to collect information about children aged 16 or under, or create interest segments specifically designed for the purpose of targeting children.  If you have any concerns about your child’s privacy in relation to our Services or if you believe that your child may have entered personal data onto our website, please contact us at



  1. The legal grounds that allow us to process your data

Data protection law allows us to process your personal data, if we have a legitimate interest in doing so. As described in sections 1, 2 and 3 of this Privacy Notice, we use your personal data to do the following:


  • offer a range of Services to our advertiser clients, to enable them to provide you with more useful and relevant advertisements;
  • to provide you with a service you have requested;
  • We also use your personal data for research purposes: to derive insight into the audiences that are relevant to our clients.

We will not process your personal data if your interests, rights and freedoms override our own interests.


  1. Disclosure of your personal data

On occasion, we may disclose the personal data collected through our Services, and information derived from it, to our clients and vendors.  This information does not include any information that can be used to contact or identify any person individually. We encourage our clients to use any personal data they receive in compliance with applicable laws and regulations and to ensure that privacy notices are made available that tell you about how the information they are gathering is being used.  Therefore, you are encouraged to always read the privacy notices of the websites you visit to understand issues relating to your online privacy.


We may disclose a user’s personal data to third parties when we are obligated to do so by applicable law or regulation, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities.


We do not collect information that directly identifies an individual via our client’s advertisements. If you voluntarily provide information that directly identifies you to one of our clients, whether via their advertisements, websites or any other online portal, then that information will be provided to such client, and will be subject to that client’s privacy notice.


From time to time we may ask other members of the Dentsu Aegis Network Group, or third party service providers, to help us manage our information technology systems and to process data that directly identifies you (voluntarily provided on this website) and other personal data (obtained on behalf of our clients when providing Services) on our behalf. Some of these entities or their servers may be located in countries overseas, including countries located outside the European Economic Area (EEA).


We will only transfer your information to a third party service provider or overseas, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and in compliance with applicable privacy and data protection laws. These measures include the use of Standard Contractual Clauses, the EU-US Privacy Shield or the Swiss-US Privacy Shield.


  1. How we secure your personal data

We are committed to ensuring your personal data is kept secure and confidential. We have appropriate security measures in place to protect against unauthorised access or accidental loss of your personal data in accordance with generally accepted industry standards.  This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use.


We will use our cookie information only for as long as is needed to provide Services to our clients and in aggregated form for the purposes of evaluating our Services and technologies after the Services cease to be provided.


  1. Your rights in relation to your personal data

General rights

If you would like to stop receiving information from us; or your personal preferences change and you do not want us to send you any information you have previously requested; or if you have any queries about how we use the personal data collected on this website , or you wish to raise a complaint, please let us know by contacting us at .


Users from the EEA


If you are from the European Economic Area, you have rights (with some exceptions and restrictions) to:

  • object to our processing of your personal data, including profiling. You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing;
  • access your personal data. If you make this kind of request and we hold personal data about you, we are required to provide you with information on it, including a description and copy of the personal data and why we are processing it;
  • request erasure of your personal data in certain circumstances Erasure rights do not apply where the data is processed for research purposes or statistical purposes.
  • request correction or updating of the personal data that we hold about you and that is inaccurate;
  • request the restriction of our processing of your personal data in some situations. If you request this, we can continue to store your personal data but are restricted from processing it while the restriction is in place;
  • withdraw your consent to our use of your personal data. When you use our website you may have been asked to consent to the dropping of a cookie. You may withdraw your consent to our processing of your personal data that has been derived from cookies. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal data before you withdrew consent;
  • complain to your local data protection authority about our collection or use of your personal data. For example, in the UK, the local data protection authority is the UK Information Commissioner’s Office.


If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.


If you are from the EEA and would like to exercise any of these rights in relation to any information we hold about you via this website please contact us using the contact details provided below. We will consider and respond to your request in accordance with the relevant law.


  1. Contact us

If you have any questions about our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact our Data Protection Officer in any of the following ways:


Address: Data Protection Officer, Dentsu Aegis Network, Regent’s Place, 10 Triton Street, London, NW1 3BF

Telephone: (+44) (0) 207 070 7700



  1. Our responsibility for website links

We may provide links within this site to other websites from time to time. If you follow these links, you should use these sites in conjunction with their applicable user and privacy policies as their data practices fall outside the scope of this Privacy Notice. Further, we have no responsibility for or control over the information collected by any third party website and we are not responsible for the protection and privacy of any information which you may provide on such websites.


  • Updates to this Privacy Policy

This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal data. If you do not agree to the changes, please do not continue to use our website. You should check this notice frequently for updates. This Privacy Notice was last updated 5.17.2018.



In this Supplementary Information section, we explain some of terminology used in this Privacy Notice.


European Economic Area” – the 28 countries in the European Union plus Iceland, Liechtenstein and Norway.


personal data” – any information that relates to you (or from which you can be identified).


processing” – doing anything with personal data. For example, collecting it, storing it, disclosing it and deleting it.


profiling” – using automated means to process personal data in order to work out certain things about people, like analysing or predicting their performance at work, reliability, economic situation, personal preferences, interests, behaviour, location or movements.


transfer” – sending personal data outside the European Economic Area (e.g. by storing it on equipment located outside the European Economic Area), or allowing someone from outside the European Economic Area to access the personal data.