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Amnet, DAN’s pioneering programmatic trading desk, won the Silver Award under the Precision Marketing category, from 3rd Digital China Advertising Annual Awards. Also, Amnet Audience Center (AAC) has received Most Valuable Marketing Platform Award of the Year for its outstanding capabilities of data analytics and application. On March 25, 2016 China Advertising Conference and the awards gala were held at Shanghai ONEHOME Art Hotel. Tony Zhang, Amnet China Ad Operation & Analytics Director, attended the ceremony.
This year’s theme is “Best of Beyond, Next Tipping Point”, which explores the most critical topics in the industry, from IP rights for reality TV shows, mobile marketing, programmatic buying to opportunities and challenges with China’s advertising industry in the digital era. Hundreds of industry leaders together with media representatives convened for a celebration of the sparkling achievements this year, exchanging ideas of what might be the next tipping point that will make a big difference to China’s digital advertising industry. The stellar lineup of guest speakers include: Kong Xiangyi, Chairman of Shanghai Advertising Association; Jane Lin-Baden, CEO of Isobar China Group; Alvin Huang, Managing Director of Isobar China Group; Wu Pinhui, CMO of UNIQLO; Zeng Hua, GM of Marketing Center at Mango TV.
Digital China Advertising Annual Awards is a prestigious competition presented by China Advertising Magazine, the leading source founded in 1981 for the latest news on marketing & media communities in China. Now entering its third year, the Awards recognize the most innovative and effective online advertising campaigns, as well as celebrate accomplishments of digital teams and individuals alike.
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