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23 FEB 2018 Wizards of Oz Programmatic TV,…
Will AI make agency roles obsolete? Hardly, writes…
Amnet, Dentsu Aegis Network’s programmatic trading unit, picks up another significant win at 7th Annual Golden Mouse Marketing Awards. The team has been awarded a silver and a bronze in the category of Programmatic Buying, as well as the top honors for “the Most Innovative Technical Marketing Organization” and “the Golden Digital Marketing Team”. Moreover, Amnet Audience Center （AAC） has been crowned “Best Digital Marketing Platform of the Year”. The two-day Golden Mouse International Marketing Festival and the awards ceremony took place at Beijing Sofitel Hotel, joined by over thousands of agency leaders, brand advertisers and institute representatives from China, Korea, USA, UK and other areas.
Out of 1060 submissions, 780 entries across 10 case categories were received for this prestigious competition. Founded in 2009 by the School of Journalism and Communication at Peking University, Golden Mouse Digital Marketing Awards recognizes and salutes best digital practices in China’s marketing industry.
As the award-winning powerhouse in the programmatic world, Amnet is pioneering cutting-edge technology tools to facilitate its big data application and audience management capabilities, mapping out opportunities for a new tipping point in China’s digital marketing industry.
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