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23 FEB 2018 Wizards of Oz Programmatic TV,…
Will AI make agency roles obsolete? Hardly, writes…
This year’s summit themed “Transition and Evolution of New Marketing Trends”, convened thought leaders and industry experts from academic institutions, leading brands and agencies to keep their fingers on the pulse of the latest interactive marketing trends, exploring best practices on marketing campaigns powered by data and technology. A stellar line-up of guest speakers included: Shengmin Huang, Professor of Communication University of China; He Zhao, Head of Marketing at OFO; Quifeng Wang, General Manager of Tencent Auto and Jianxing Wang, General Manager of Internet TV Advertising at CIBN.
The win was another significant recognition of Amnet China with the entry on Pizza Hut Home Services campaign. ” What we’ve been consistently dedicated to is putting the theory of “reaching right people at the right time, place or context ” into practice. Our team has pulled together to take effective steps in integration of unique data sources, cutting-edge technology and premium media as well as optimization of campaign efficiency, making this challenging promise of the industry a reality. We are honored to be recognized for this latest breakthrough in a collaboration with our client and Isobar team, ” said Sophie Gu, Business Director of Amnet China.
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