Industry Topics, Programmatic Media Management Oleh Amanda Sims, 23/05/2016 Programmatic is not about buying cheap display ads If you think programmatic buying is all about about getting cheap CPM’s, you are dead wrong. In fact, the programmatic promise is not about buying at all, it is about data, technology and marketing automation. Programmatic buying in the… Read more
Industry Topics Oleh Kevin Freemore, 19/10/2015 The pixels are here to stay. As frustrating as they may be, third party pixels and their syncing cousins are here to stay. They act as key linkages between an advertiser and the media that is bought on their behalf. While this may lead an advertiser… Read more
Programmatic Media Management Oleh Kevin Freemore, 25/09/2015 Fraud Fighters Unite As the shift to programmatic buying continues to grow, so does the importance for the major players in the industry to team up with smart technology partners who make smart decisions. We have been fighting fraud at Amnet ever since… Read more
