Massimo Fontana Amnet Group

Massimo Fontana

Chief Executive Officer, Amplifi Italia

Massimo is a consummate professional and is a recognized expert in the Programmatic trading and new technologies space.

17 years experience in the Digital Media & Adtech sectors, covering all main specialism from Display, Search and Mobile to the new Programmatic buying and Data Management ecosystem.

Before to join Dentsu Aegis he has managed the start-up of Microsoft MSN Italy and the start-up of the first Search Advertising player, AltaVista. He have also experienced many years in the Mobile industry as head of New Media in Ericsson. In the last 4 years he has managed his own start-up having launched the first Italian independent Ad-Network and then the first local Data Provider which is now plugged into all the main DSPs.

He has 2 loves his two wonderful daughters and the good food and wine.