Shanghai, June 29, 2017 – Amnet, the award-winning programmatic unit under Dentsu Aegis Network, and AdMaster, China’s leading independent 3rd party digital ad tracking service provider, today launched China’s first comprehensive programmatic video white paper. The white paper is intended to provide the latest outlook for the country’s programmatic video adoption trends among both publishers and advertisers, and explores how to tap into the innovative models & new opportunities in programmatic video to optimize campaign performance and build incremental value.


2017 is seeing a growing number of leading brands and premium publishers set off to embrace programmatic video that helps increase reach and enhance engagement. Meanwhile, China’s programmatic video industry is evolving faster than ever, with the game-changing programmatic technologies and shifting models. Based on over 2499 programmatic video campaigns throughout 2016 in AdMaster’s database and over 100 billion recordable impression data analyzed by the Amnet’s research team, the white paper:

  1. Gives an overview of China’s unique video programmatic landscape.
  2. Makes an in-depth analysis on the common programmatic video buying models in China.
  3. Details the three core components to success of programmatic video campaigns in China
  4. Outlines the current programmatic strategies across PC, mobile and OTT channels for brand advertisers within food, finance, baby products to cosmetics industries.
  5. Best practices and case studies on how to address challenges in ensuring programmatic ad quality while maximizing campaign performance.


Themed on “Innovating the Programmatic Future,” the white paper launch event took place on June 29 in Shanghai, China and gathered Dentsu Aegis Network agency leaders, international brand marketers, global ad tech giant Google as well as senior management from China’s top online video platforms such as Youku, Iqiyi and Tencent. The lineup of guest speakers included Tsuyoshi Suganami, President of Amplifi China & CEO of Dentsu Media Greater China; Lawrence Wan, Amnet China Managing Director and Ethan Tsai, Co-Founder & Chief Financial Officer at AdMaster. Meg Chen, Head of Global Media Partnerships of Amplifi China & Executive Vice President of Dentsu Aegis Network China, was also present at the event.


“In this white paper, we touch on the main challenges and opportunities in China’s programmatic video industry.  With this whitepaper, we are leading an industry-wide discussion on how to better leverage emerging trends and best practices in programmatic video that provides our advertisers with an edge in their video planning & buying strategy,” comments Lawrence Wan, Amnet China Managing Director. “The paper represents the basis for a dialogue between the demand and supply sides, providing the valuable research insights and practical guidance to shift the programmatic video ecosystem to the next level.”


Ricky Yang, VP of Data Platform at AdMaster said, “As programmatic video holds the great promise for brands and marketers in 2017, we are strengthening cooperation with our key partners to push the entire industry forward in terms of data intelligence, technology innovation and operation capabilities, further driving growth of programmatic video. “