Industry Topics, Programmatic Media Management By Amanda Sims, 01/08/2016 10 Things you should know about programmatic but were afraid to ask. As programmatic marketing evolves and reaches new heights of complexity, the more questions, discussions, and even debates, undoubtedly pop up. For people new to programmatic, it can feel daunting to even know where to start, but lend me your eyes… Read more
Industry Topics, Programmatic Media Management By Amanda Sims, 23/05/2016 Programmatic is not about buying cheap display ads If you think programmatic buying is all about about getting cheap CPM’s, you are dead wrong. In fact, the programmatic promise is not about buying at all, it is about data, technology and marketing automation. Programmatic buying in the… Read more
Industry Topics By Kevin Freemore, 19/10/2015 The pixels are here to stay. As frustrating as they may be, third party pixels and their syncing cousins are here to stay. They act as key linkages between an advertiser and the media that is bought on their behalf. While this may lead an advertiser… Read more
Programmatic Media Management By Kevin Freemore, 29/09/2015 Amnet & Rubicon Q&A Automated guaranteed is great for advertisers who want to leverage the benefits of automation to secure premium inventory at scale. Rubicon Project’s Guaranteed Orders product helps Amnet buyers deliver on that promise on behalf of Dentsu Aegis clients. Justine… Read more
