Industry Topics, Programmatic Media Management By Amanda Sims, 01/08/2016 10 Things you should know about programmatic but were afraid to ask. As programmatic marketing evolves and reaches new heights of complexity, the more questions, discussions, and even debates, undoubtedly pop up. For people new to programmatic, it can feel daunting to even know where to start, but lend me your eyes… Read more
Industry Topics, Programmatic Media Management By Amanda Sims, 23/05/2016 Programmatic is not about buying cheap display ads If you think programmatic buying is all about about getting cheap CPM’s, you are dead wrong. In fact, the programmatic promise is not about buying at all, it is about data, technology and marketing automation. Programmatic buying in the… Read more
