Industry Topics, Programmatic Media Management, Programmatic TV By Amanda Sims, 23/02/2018 Wizards of Oz 23 FEB 2018 Wizards of Oz Programmatic TV, like many shiny new things in marketing, still has its meaning in the eye of the beholder. As many consider whether it refers to automated trading for traditional linear TV, or… Read more
Programmatic Media Management By Amanda Sims, 09/01/2018 Why do we still need the agency when we have AI? Will AI make agency roles obsolete? Hardly, writes Amnet Asia’s Jeremy Lo. AI is really just a buzzword The term “artificial intelligence” (AI) has been around since John McCarthy invented it in 1955, describing… Read more
Audience Management, Programmatic Media Management By Amanda Sims, 12/12/2017 Connected TV Needs to Catch Up There can be no denying what the hot topic is right now in online Video (OLV). The Connected TV (CTV) buzz has picked up speed and enthusiasm across the industry almost as quick as its correlating viewership numbers. This opportunity… Read more
Brand Safety, Industry Topics, Programmatic Media Management By Amanda Sims, 22/09/2017 Top 7 Programmatic Facts in Hong Kong that are a Must-Know in 2017 Jeremy Lo spells out the 7 top facts marketers in Hong Kong need to know this year. The recent Google ad boycott is a… Read more
